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Casalegno’s journey with the brand will come to life through a multi-faceted campaign celebrating the Spicebomb Collection.
February 10, 2026
By: Rachel Klemovitch
Assistant Editor
Viktor&Rolf announced actor Gavin Casalegno as the new VIP Ambassador for Spicebomb, opening a new chapter for the brand’s unmistakable masculine icon.
Casalegno is recognized as one of Hollywood’s most compelling rising stars, most notably through his breakout role as Jeremiah Fisher in the cultural phenomenon series The Summer I Turned Pretty.
His presence has captivated audiences worldwide, while his authentic spirit reflects the nuances of modern masculinity.
Since its launch, Spicebomb has disrupted the status quo with its unique olfactive signature — a controlled detonation of spices, woods, and heat.
This scent is encapsulated in a sculptural bottle that broke category codes as it resembles a grenade.
The fragrance remains a cultural reference point for a new generation of men seeking expression without compromise.
The Maison is thrilled to have him embody the Spicebomb ethos: a daring blend of boldness and vulnerability.
Casalegno’s journey with the brand will come to life through a multi-faceted campaign celebrating the Spicebomb Collection—a universe rooted in fearless self-expression.
Victor&Rolf Launches Flowerbomb Tiger Lily Fragrance
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